Founder & CEO, Pacha Horizon 帕查天际

Bridging Chinese Innovation & European Market Entry | Helping Chinese Brands Build Successful Brands in the EU | Global Brand Strategist

Where Chinese rapid innovation meets European market maturity through 帕查天际 (Pacha Horizon) strategic partnership development.

Strategic Vision & Market Evolution

With a foundation of two decades building successful marketing strategies across European markets, Pacha Horizon is dedicated to what we believe represents the next evolution in global business: helping exceptional Chinese companies achieve sustainable European market leadership.

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Current Mission: Our firm combines proven European marketing expertise with deep Chinese market research to create "帕查天际" bridges - connecting earth wisdom (systematic foundation) with sky innovation (breakthrough potential) that honor both innovation cultures through genuine mutual learning.

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Proven European Foundation

Marketing Leadership Excellence

• 20+ Years: Comprehensive European marketing strategy experience with top-tier agencies including Ogilvy, DDB, Publicis Media, and WaveMaker
• Premium Brand Collaborations: Microsoft, Google, Meta, Netflix, Uber, SanDisk, Creative, Garmin, Peugeot, Mini (BMW Group), Ernst & Young, WeWork, Pampers, The Body Shop, COTY, Barbie, Leica - including strategic projects, marketing communication, thought leadership, conferences, market development, and technology development
• Project Portfolio: 80+ successful brand transformations across diverse sectors
• Market Expertise: Deep understanding of European regulatory landscape, consumer behavior, and agency ecosystems
• Strategic Positioning: Proven track record in DTC development, brand positioning, and market entry strategies

Established Network & Capabilities

• Direct relationships with premium European agencies and platforms
• Comprehensive understanding of European tech market dynamics
• Advanced automation and customer engagement system development
• Community Building Excellence: Organized 100+ networking events over 10 years, facilitating connections between international entrepreneurs and European market partners
• Educational Leadership: Guided 10,000+ students and business professionals through digital marketing strategies - from university lectures to executive workshops for multinational companies